Whether it's interplay between text and photography, provocative colors, or a clean focus, I love finding interesting ways to draw the user into an experience.
As cool as an individual piece can be, context always matters. I enjoy creating engaging stories that take the user past that first impression! Attention to detail, such as clean margins, white space, and text alignment, should never be abandoned, especially in cases where content needs to be dense.
Great websites are almost never created alone! In my time as a Lead Digital Designer, I've created many toolkits like the one shown below, which were distributed to the entire team as a tool to keep design schemes consistent and to drive branding direction as it evolves.